The ‘Art of Litigation:’ Jason Giller on Why Knowing Your Audience Wins the Case

When a "strong-arm" defense in a personal injury case backfired, the Daily Business Review sought Jason Giller's expert commentary on the art of trial advocacy. As an experienced Miami trial lawyer, Giller discussed the critical, fine line that attorneys must walk in the courtroom.

"There is a delicate balance between an attorney's mandate to be a zealous advocate and excess which can teeter beyond the bounds of acceptable 'fair game,'" he stated.

His analysis focused on the human element of litigation, reinforcing the firm's belief that effective strategy goes beyond just the facts.

"A good lawyer needs to understand the client, know the law, and also know their audience," Giller said. "Judges and juries are people, and the advocates' number one job is to figure out how to communicate their client's case to that audience."

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